PizzaDAO — Bitcoin Pizza Day Activation

Role: Detroit City Host & Lead Producer · 2021–Present

Grew Detroit's Bitcoin Pizza Day from a 40-person crypto meetup to a 200+ person city-backed activation — proving that blockchain onboarding can be as fun and accessible as a slice of pizza.

🎥 2025 Recap Video

The Challenge

How do you make "crypto history" accessible to a general public audience while delivering high-value networking for founders and developers — on the eve of Movement Weekend, Detroit's premier electronic music festival?

Growth Trajectory

Year	Attendees	Strategic Focus
2021–22	40–50	Foundations: Niche community building for crypto-natives
2023–24	80–120	Expansion: Local partnerships and premium vendors
2025	200+	Scaling: Integration with Movement Fest and City of Detroit

What I Owned

Strategy — End-to-end event concept and multi-day program planning
Partnerships — Sponsorship alignment and coordination with city stakeholders
Production — Vendor management, logistics, and on-site execution for 200+ guests
Product Integration — Architected the on-chain POAP Scavenger Hunt to bridge IRL and digital engagement

Key Decisions & Execution

The central challenge was bridging two very different audiences in one room. The solution: make blockchain participation feel like a game, not a lesson.

I co-produced a "Movement Pre-Party" format — 3 live DJs, a curated tasting from 3 iconic Detroit pizza spots — and layered a gamified POAP Scavenger Hunt on top. Participants earned on-chain credentials by visiting locations, no prior crypto knowledge required. Grand prize: a year of free pizza.