Role: Co-Host & Lead Producer · 2024
Detroit's blockchain holiday party — recognized by CoinTelegraph as one of the top US crypto holiday community events of 2024, bringing together Web3 veterans and curious newcomers in a festive, accessible format.
📰 Featured in CoinTelegraph 🎥 Event Recap Video
End-of-year community fatigue is real — especially in crypto, where bear markets and burnout make it hard to keep momentum. The goal: create an event that felt celebratory and welcoming to newcomers while still delivering real value for serious builders.
The token-gated entry format was a deliberate choice it rewarded existing community members while creating a low-friction "curiosity hook" for newcomers who needed to set up a wallet just to attend. The sponsor-branded cocktail menu (Ether Espresso, Stand With Satoshirita, Detroit Ledger Mule) turned sponsors into conversation starters rather than just logo placements.