I turn complex technology into community traction. 10+ years spanning FinTech, Web3, and developer ecosystems — building programs that drive adoption, partnerships, and revenue at every stage.
💡 Featured: https://www.outbanked.com/holly-weckler-web3-ecosystem-builder-detroit-blockchain/
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Detroit City Host & Lead Producer · 2021–Present
Grew Detroit's Bitcoin Pizza Day from a 40-person niche meetup to a 200+ person annual event integrated with Movement Fest and included by a gamified on-chain Pizza Scavenger Hunt.
Detroit Global Pizza Party 2025 · Luma
Event Marketing · Community Activation · Web3 Onboarding
→Read full Case Study
PizzaDAO — Bitcoin Pizza Day Activation
Regional GTM Host · 2025
Launched Detroit's Sui ecosystem with a welcome mixer at Bamboo Detroit — bringing together 60+ developers, founders, and Web3 newcomers to explore the Sui Layer 1 protocol over Detroit-style pizza and live networking.
https://drive.google.com/file/d/109SM0TuIUxCJVK-mkkab8hrBhEwvIqsZ/view?usp=sharing
GTM Strategy · Ecosystem Building · Protocol Marketing · Community Activation
Co-Host & Lead Producer · 2024
Detroit's blockchain holiday party was recognized by CoinTelegraph as one of the top US crypto holiday gatherings of 2024, alongside events in Atlanta, San Francisco, and Seattle.
[https://drive.google.com/file/d/1hsRkDdwdlJgaGyBIel8AHumQOex4HUyT/view?usp=drive_link](https://drive.google.com/file/d/1hsRkDdwdlJgaGyBIel8AHumQOex4HUyT/view?usp=drive_link)
Community Activation · Event Marketing · Sponsorship
→ Read Full Case Study
Decentralized December Holiday Party
Community Partner & Hackathon Competitor · 2022
Built a decentralized alternative credit rating system at ETH Toronto 2022 — and won first place in Hedera's $15K prize track, bridging the gap between traditional finance and on-chain identity
Read Full Case Study
ETH Toronto — DeFi Score Hackathon
I started in FinTech at Envestnet/Yodlee, where I earned the nickname "FinTech Jedi" for scaling developer ecosystems across the US and Europe. I learned early that technology only matters when people can actually use it.
In 2019, I sponsored the Detroit Blockchain Pitchfest and watched the winner (Truelytics) get acquired by Envestnet/Yodlee in 2022. That was my signal to go headfirst into Web3. Today I lead Copter Consulting, a fractional marketing studio helping protocols, startups, and DAOs turn real-world energy into on-chain traction.
Core Competencies
Field and Event Strategy · GTM Execution · Ecosystem Building · Technical Writing · Partner Co-Marketing · Community Activation · Developer Programs
Education
🎓 Bachelor of Business Administration, Northwood University (Cum Laude) 🎓 Associate of Arts in Advertising, Northwood University (Cum Laude) Delta Mu Delta, International Honor Society
Figment's DataHub provided RPC infrastructure and open APIs for Web3 developers. As Developer Marketing Lead, I owned the content strategy that helped developers discover, understand, and build on emerging protocols.
What I Owned
